Villajoyosa: Colorful Coastal Town in Spain
Villajoyosa, the colorful coastal town of Spain, is located in the province of Alicante and enchants with its uniquely beautiful old town and its many delightful beaches. This place is especially known for the colorful houses that give the city a very special atmosphere. Due to its perfect location in the heart of the Costa Blanca, this coastal town is a popular spot for excursions. But a vacation in Villajoyosa is also a good choice, especially for those who want to take it easy. Moreover, the beaches are absolutely stunning, and even in the high season, it's much less crowded than in the tourist hotspots of the Costa Blanca.

General Information about Villajoyosa
Villajoyosa is a small town with about 30,000 inhabitants, situated between the well-known holiday resort Benidorm (14 kilometers) and the provincial capital Alicante (35 kilometers). The local population, reputedly very happy people, affectionately call their town "La Vila." The city is particularly famous for three things: its brightly colored houses, its gorgeous beaches, and delicious chocolate made by the Spanish chocolate manufacturer Valor.
The main attraction of Villajoyosa is the colorful facades of the old town and the picturesque coastline. According to legend, the bright colors once helped fishermen find their way home in the evenings.

Old Town of Villajoyosa
The colorful old town of Villajoyosa, which used to be a traditional fishing village, has retained much of its original character. The focal point of the town, the colorful houses along the coast, adorn Villajoyosa's postcards. The promenade with its many palm trees and cozy restaurants and cafes serving delicious Spanish dishes, which you can enjoy in a very unusual setting, is breathtakingly beautiful.
From the picturesque square Paseo de Sant Pere, small alleys lead to the old center of Villajoyosa. Here, you'll discover many colorful mansions and some truly beautiful corners and squares. Also worth seeing are the historic city walls, of which a part is still well-preserved.
Other enjoyable attractions are the small chocolate museums in the city, where you can try the sweet treats. Popular ones include the Valor Chocolate Museum and Chocolates Clavileño.

Beaches of Villajoyosa
The beaches in Villajoyosa are breathtakingly beautiful and a must-visit in this holiday region. Some of these coves are even the best on the Costa Blanca! During your vacation, you have a choice between beautiful sandy beaches with huge palm trees, picturesque coves with high rocks, and secluded nudist beaches. Here is an overview of the most popular beaches in Villajoyosa:
- Platja la Villajoyosa
- Playa del Bol Nou
- Playa El Paraiso
- Playa El Asparalló
- Playa Varadero
- Playa del Torres
- Racó del Conill
